Campaign overview
▶ Campaign dates: 19 December 2024 - 3 March 2025
▶ Rush to the line date: 17 February 2025
This campaign, we’re showcasing our ever-evolving creative platform. We want to leverage on the biggest booking period of the year, so we’ve got lots of great offers available throughout our Wave campaign – including extra on-board spending money.* This is on top of the dazzling destinations our guests can discover, and all for a great price. Together this helps bring our brand line ‘Holiday like never before’ to life.
No need to choose between a great offer and a great holiday
With our offer of extra on-board spending money* on applicable Select Price holidays, your customers can embark on a thrilling shore experience, book a heavenly spa treatment, wine and dine in our chic speciality restaurants and so much more. Plus, we have even more offers for them to enjoy, including a 10% deposit◊ and 20% off our Classic drinks package standard on-board price^ on applicable Select Price and Early Saver holidays. Available when they book by 3 March 2025.
Extra on-board spending money*
Applicable departure period: 27 December 2024 – 27 March 2027
Treat yourself to something special throughout your time away with our extra on-board spending money* offer. Available on applicable Select Price holidays. Book by 3 March 2025.
10% deposit◊
Applicable departure period: 21 March 2025 – 27 March 2027
You can get your holiday in the diary with only a 10% deposit◊ on applicable Select Price and Early Saver holidays. Book by 3 March 2025.
20% off Classic drinks package standard on-board price^
Applicable departure period: 27 December 2024 – 27 March 2027
Sip and save on applicable Select Price and Early Saver holidays with 20% off our Classic drinks package standard on-board price. Limited availability.^ Book by 3 March 2025.
Extra guests sail for free~
Applicable departure dates: 1 January 2026 – 5 December 2026
Extra guests sail for free~ on selected 2026 off-peak cruises sailing roundtrip from Southampton for 7 nights or more.
Regional flights‡
Applicable departure dates: 3 April 2025 – 9 October 2025
Book an applicable Mediterranean fly-cruise holiday departing between 3 April 2025 and 9 October 2025 and you can fly from/to available regional airports in the UK for no extra charge. Offer ends 3 March 2025.‡
How it all comes together
We've included an example to show how to land our campaign message and new creative look and feel. It should follow our modular approach with a travel wisdom, beautiful image to complement the wisdom and be tied together with our brand line, logo, navigational line and offer lock-up. You can hover over each + to find out more about the creative elements. For further creative considerations, click the button below the example.
Direct response approach
You have the option to use this alternative / additional direct response creative. This provides the opportunity to dial up the offers with a more visually impactful, sales-driven style. Here are examples of our tactical route. This presents a clear view of the current campaign through a visually appealing delivery of the offer(s) and/or price, brought to life through large, vibrant typography and bold colours. This variation is a more hard-hitting approach. Red ‘buttons’ for engagement can be used to clearly highlight the CTAs and make important ‘book by' dates or other vital messaging stand out.
Direct response approach
You have the option to use this alternative / additional direct response creative. This provides the opportunity to dial up the offers with a more visually impactful, sales-driven style. Here are examples of our tactical route. This presents a clear view of the current campaign through a visually appealing delivery of the offer(s) and/or price, brought to life through large, vibrant typography and bold colours. This variation is a more hard-hitting approach. The bolder look and feel uses two strong primary colour palettes. Red ‘buttons’ for engagement can be used to clearly highlight the CTAs and make important ‘book by' dates or other vital messaging stand out.